Overview

This article explains how to use SEO keywords and headline optimization in Contently. You’ll learn how to select target keywords, optimize your content's headline for search engines, and ensure that your content is search engine optimized for better visibility.

Information

Using SEO keywords and optimizing your headlines in Contently helps improve your content’s visibility in search engines. By focusing on keyword placement and headline length, you can ensure your content is more likely to rank well in search results and attract relevant traffic. Contently’s built-in tools provide guidance to help you optimize both effectively.

Here’s how to use SEO keywords and headline optimization in Contently:

Step 1: Setting the target SEO keyword

• During content creation, navigate to the "SEO Keywords" field in the story brief.
• Select a primary target keyword that is relevant to the content and aligned with your content strategy. This keyword should reflect what your audience is searching for and relate to the topic of the story.
• Ensure that the keyword is specific and representative of the main focus of the content to improve its search engine ranking potential.

Step 2: Optimizing the headline

• In the "Headline" section of the story brief, enter a title for the content that includes the target SEO keyword.
• Keep the headline concise but descriptive. Contently’s headline optimization tool checks the character count and alerts you if your headline exceeds 57 characters, which is the limit before search engines like Google truncate it in results.
• To optimize the headline for both search engines and user engagement, ensure that it is compelling, clear, and includes the primary keyword as close to the beginning as possible.

Step 3: Keyword placement in the body text

• Contently’s SEO tool tracks how well the target keyword is integrated throughout the body of the content.
• Ensure that the keyword is naturally included in the opening paragraph, throughout the content, and in any subheadings where appropriate. Avoid keyword stuffing—use it only where it fits naturally.
• The SEO tool provides a checklist to ensure that the target keyword appears enough times in the content to increase search visibility without overusing it.

Step 4: Reviewing optimization insights

• After adding your keyword and optimizing the headline, review the insights provided by Contently’s SEO optimization tool. It offers feedback on headline length and keyword placement, helping you make final adjustments.
• Make sure that all SEO guidelines have been met to improve the likelihood of your content ranking higher in search engine results.

By following SEO best practices and utilizing Contently’s optimization tools, you can ensure your content has the best chance to rank well in search results, driving more organic traffic to your website.

Summary

Using SEO keywords and headline optimization in Contently helps improve your content’s search engine visibility. By selecting the right target keywords, optimizing headlines for search engines, and reviewing keyword placement in the body of your content, you can ensure better rankings and higher visibility. Contently’s SEO tools guide you through the process, helping your content perform well in search results.